CooLogan, a Touch of Warmth and Friendship

What is CooLogan?
CooLogan is the artistic depiction of the motorcar in Dacia`s vision, a friend that you call upon on a day-by-day basis, that you have come to know and has become an integral part of your life. CooLogan stands for the rejuvenation of the Dacia Company, because the success of the Logan has marked the rebirth of the Dacia brand, which is now blooming. The license plate itself, i.e. AG-09-ART, hints at the fact that this motorcar brings along a novel approach to the auto world, with an artistic way of thinking, filled with warmth.

What does CooLogan express?
CooLogan reflects Dacia`s concern for the environment. The Plant itself has invested over 10 million Euros in environment compliance, the ultimate token being the ISO14001 certification (2004 version) obtained by the company in July 2005. CooLogan is also a flower for all the ladies on behalf of the company, where women account for 35% of the personnel. Logan is a friendly vehicle, suited for escapades, a good company for spending holidays in the middle of nature, as CooLogan proves the vehicle`s availability in joining you in all endeavors.

Where do you find CooLogan?
CooLogan will be on exhibit in all major cities hosting the Logan Caravan, namely in Bucharest throughout May 5 - 7, Cluj-Napoca (May 12-14), Iasi (June 9-11) and Constanta (June 16-18). After the Caravan has reached its final destination, CooLogan will stay close to people everywhere they might travel, to the mountains or to the seaside, or wherever they decide to relax in their spare time.

Who are the authors of CooLogan?

Design:

  • Valentina Datcu, 3rd year student at the School of Decorative Arts and Design, specializing in Design, National University of Arts. She took part in several exhibits, among which the posters exhibit during Superbooks, New Gallery (2004), a group exhibit, and the "Bucharest International BookFest" (1-5 June 2005), at the National Theater
  • Alexandra Hulubina, 3rd year student at the School of Decorative Arts and Design, specializing in Design, National University of Arts. She took part in the "Books from Holland" exhibit (at the "Gallery" gallery) in 2004 and the "Superbooks" exhibit (at the "New" Gallery) in 2005

Aerography: Alexandru Sorin Tulici, Oradea