In 2009, Dacia beats the level of 300,000 cars sold worldwide

  • 311,282 cars sold in 2009, i.e. 20.5% more than in 2008;
  • Dacia increases its market share by 1.5 points to 28,9%;
  • Sales explosion in Western Europe with more than 200,000 Dacia cars sold in 2009;
  • The 5th year in a row when the sales growth rhythm exceeds 10%.

In 2009, Dacia sold 311,282 cars, i.e. 20.5% more than the 258,372 units recorded in 2008. This is thus the 5th year in a row when the sales growth rhythm is 2 figured; therefore from less than 100,000 cars sold in 2004, they got to over 300,000 units in 2009.

Dacia in Romania

On an auto market down by 53,2%, Dacia sold 41,862 cars, obtaining a market share of 28.9%, i.e. up by 1.5 points compared to 2008.

The best sold product of the Dacia range in Romania was Logan sedan, with 25.722 units, followed by Sandero (Stepway version included) with 6.765 units, and Logan MCV with 6,249 units. With respect to commercial vehicles, Dacia sold 1,588 units Logan VAN and 1,538 Logan Pick Up.

In its commercial policy, Dacia permanently tried to offer the best price for its models and presented the advantages of quality and reliability for its products, features confirmed by the most recent surveys on client satisfaction.

In 2009, Dacia supported the national scrappage program making an offer called “Dacia Advantage”. More than 18,000 Dacia cars were sold within this campaign.

The evolution of the Dacia commercial offer continued in 2009. A new petrol engine, 1.2 16 V, 75HP, with reduced fuel consumption and low CO2 emission level came out in the Dacia product range. Trying to conquer a new public, Dacia added Sandero Stepway and the limited series Kiss FM, available for Sandero and Logan sedan.

Powerful dynamics of exports

Dacia export sales reached almost 270,000 units, up by 56.1% compared to 2008. Dacia consolidated its success on the Western European market, where in 2009 there were registered 200,962 vehicles.

Three western countries are listed as top Dacia exports. Germany became in 2009 the first market destination of the brand, with 84,708 units sold (+231.3% compared to 2008). Second-ranked is France, with 65,956 units (+51.4%), followed by Italy, with 21,739 vehicles (+151.9%). In 2009, Dacia obtained a market share of 2.13% in Germany, 2.5% in France and 0.93% in Italy.

Among other export destinations, there also are Algeria (17,327 units), Turkey (9,727 units) and Spain (9,030 units).

18,112 units were sold in Morocco, where Logan is produced in the SOMACA factory from Casablanca.

* * *

ANNEX

Dacia sales per models in Romania in 2009
 Model  Units
 Sandero (Stepway version included)  6 765
 Logan berlina  25 722
 Logan MCV  6 249
 Logan VAN  1 588
 Logan Pick Up  1 538
 Total  41 862
Evolution Dacia sales year by year
   2004  2005  2006  2007  2008  2009
 Romania  80 013  113 276  107 777  102 062  84 708  41 862
 Abroad  16 306  51 130*  88 931*  128 411*  173 664*  269 420
 Total  96 319  164 406  196 708  230 473  258 372  311 282

* Dacia Logan manufactured in Morocco included.

Top 10 export destinations 2009
   Country  Units
 1  Germany  84 937
 2  France  65 956
 3  Italy  21 739
 4  Algeria  17 327
 5  Turkey  9 727
 6  Spain  9 030
 7  Austria  4 754
 8  Belgium  4 750
 9  The Netherlands  4 080
 10  Serbia  3 000
 *  Morocco (Logan Production Center)  18 112